1930s PAAS Easter Egg Transfers

For over 100 years, the PAAS Dye Co. has sold colorful easter egg transfers, and in the 1930s they acquired a license through Walt Disney Enterprises, and likely Kay Kamen, to produce the Mickey Mouse Transfer-O-S you see here. Sold for 10 cents, the package included sheets of colorful Disney characters one could transfer onto dyed easter eggs, including different poses of Donald Duck, Pluto, Horace Horsecollar, Goofy, Minnie Mouse, and of course Mickey Mouse.

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The Very First Disney Merchandise Item